Project: NicoBloc anti-smoking campaign

Requirements: Company had launched anti-smoking product in the US but needed to re-launch in UK as part of corporate healthcare programme with only US-based research available.

Solution: Wrote and implemented 4 month pre-launch marketing plan to launch product onto UK market and raise awareness of corporate Stop Smoking programme using NicoBloc proprietary product. Plan included implementation of direct mail campaign including samples to doctors, alternative health practitioners and companies wishing to run corporate Stop Smoking courses;