Agreeing the strategy of the campaign - that is the "big picture", how the campaign will achieve your business goals and objectives - is the first step before any tactics can be planned out in detail.

Verona PR will help you to identify your strategy. This could be to:

- generate positive press coverage in the -------- national press
- educate key journalists or analysts
- promote your competitive advantages more -----aggressively
- build a reputation for open, honest ------------ commentary
- re-position yourself in the market