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Sara Paine is the founder and head
of Verona PR and Marketing, a marketing consultant and writer, who provides advice, coaching and hands-on support to professional service
firms and individuals.
Throughout her 20-year career in PR and
marketing, she has researched, implemented and written about processes,
behaviours, strategies and tactics that can help service businesses and
independent professionals turn their expertise and knowledge into
business leads, new clients and repeat business.
In
2000, she set up Verona PR and Marketing to provide the latest
knowledge to business owners and now creates tailored packages to help:
- Generate new leads
- Contact with prospective clients
- Build relationships with prospective clients
- Write more winning proposals
- Identify “UVPs” (Unique Value Propositions)
- Develop distinctive brands
- Enter new markets
- Get repeat business
- Get positive
referrals, case studies and testimonials
Every business, however successful, needs
to take a long term view. Creating and nurturing a
new business “pipeline”
means you can banish guesswork and predict accurate revenue forecasts
so that you can plan There are several steps to acquiring new clients:
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Make initial contact
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Identify the “buyer”
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Establish a trusting relationship
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Overcome objections (no money, no time, no trust,
no urgency)
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Agree objectives
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Submit proposal
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Start work
However
far you are along this process, or even if you haven’t started it at
all, Verona PR and Marketing can help.
Here
are some examples of businesses we have worked with:
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A global accountancy firm raised its profile and
promoted its specialist tax services unit developing a series of seminars with guest speakers,
and with branded lesson plans, handouts and booklets. Following a
merger, the company is now the sixth biggest accountancy firm in the
world.
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A law firm reinforced its brand by focusing on its
specialised services for better recognition, selecting only clients who
reinforced their brand image and maintaining its visibility in the
marketplace through personal appearances, publishing and sponsorships.
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